"Hybrid is One Event, Two Experiences".
Hybrid events is a tradeshow, conference, seminar, workshop or other meeting that combines a live in person event with a virtual online component.
👉 Advantages compared to in-person :
More accessible
Global audience
Broader reach (virtual component) increasing attendance (sponsorship…)
More sustainable (less travel, less meal, more environment sustainable)
👉 Several considerations unique to hybrids :
Content delivery/technology to keep engage
Attendee tracking/engagement (between virtual and in-person attendees) for both audiences
Networking opportunities : easier in-person…
Pricing strategy : how to price the event, consider the revenue goals. Look at different prices packages on virtual event compared to in-person event. Considering the value we provide to each attendee.
Venue Layout & capability : partner with venue providing and use technologies, compliance with safety and health protocol.
Be careful to avoid common hybrid pitfalls !
Using the same approach for in-person and virtual attendees
·Isolating virtual attendees
Poor production planning
Navigating time zones, event/session length
Making the business case for hybrid expansion
Not leveraging new scale for sponsors
✉︎ To know more and for further assistance, contact me at eclares@globalcynergies.com
▶︎ Cvent Hybrid & Virtual Events Certifications,
▶︎ knowledge on digital marketing,
▶︎ experience with in-person events, 😇
▶︎ venue sourcing for safer meetings
